Month: February 2018
Imagine spending thousands of dollars on web design, bells, whistles, a flash intro, and an array of colors. Firstly, this is a big waste of time, money, and effort. Also, this is like building a gaudy and non-functional house without a foundation. Your web site is a key sales tool. Fortunately, web sites do not have to be pretty in order to be effective.
In the above-mentioned case, no forethought is given to the first step in building a web site. The first and most important part of web site construction is your cover page, sales process, and the least expensive ways to send targeted traffic to your web site.
Unless your web site is just a hobby, it should function as an automated 24-hour sales person, seven days per week. Your Internet sales letter is much more than a business card or company brochure. A properly constructed sales letter is a separate entity and can possibly close sales by itself.
When you have an idea about a great Internet product or service, have researched the demand, have chosen the best URL, and developed an outline of your proposed site – your next step should be to develop an award-winning sales letter. This proposed sales letter should be packed with unique content that drives visitors to you and captures their interest.
Your sales letter should thoroughly describe the benefits of your product or service. At the same time, your product or service should solve a problem that your potential clients have encountered. Therefore, any successful sales letter will have to fulfill a genuine need.
The right sales letter should develop trust from the very start and tell an interesting story along the way. This is not a guarantee of an instant sale, but the start of a relationship – built on credibility and trust. Your prospects visit your site because your product or service has sparked an interest.
Prospects visit your site for a multitude of reasons – but do you know why? Do you know the top reasons why your existing customers choose you, over your competition? This knowledge is essential when constructing a sales letter for your web site.
Lastly, when deciding how to construct your sales letter, you have many choices, but choose wisely and research your choices. If you decide to hire a sales copy writer, make sure his or her previous works have produced results or are persuasive in content. If you decide to purchase the least expensive writer available, do not expect good results. When seeking out a sales copy writer, you will get what you pay for.
Copyright 2006 Paul Jerard / Aura Publications
If your company isn’t hasn’t caught the web conferencing wave, then it doesn’t know what it’s missingwhich just may be everything!
Web conferencing makes it possible for people from all over the world to meet in cyberspace at the click of a mouse. This is truly incredible technology that is changing the way all types of businesses are doing business. From small businesses to mega corporations, web conferencing ensures that no on need ever miss out on a meeting again.
Which automatically increases productivity among employees! The sales people out in the field are in the know about what’s happening back at the office because they can visit the office from thousands of miles away. And having everyone know what’s going on is vital to communications among employees to ensure business is conducted at its best. When only a few people have much needed information and they’re unavailable, then a whole company suffers as people scramble to find the answers they need.
But that’s just the tip of the proverbial iceberg when it comes to all that web conferencing makes possible. Web conferencing can be used for meetings, yes, but it needn’t be limited to just meetings.
Web conferencing is a great way to train employees in new processes a company is using or for making presentations to them on changes in a company’s protocol. This type of web conferencing is often referred to as webcasts or webcasting. Basically, this means the conferences or presentations can be recorded to play and be available for others to download and view whenever they like or need to do so.
Just think of the possibilities that has for any company! They can train their employees no matter where they are, they can conduct meetings that no one can duck out of because they just happen to be fourteen states away, and they can have a library of needed materials that allows their employees to be taught certain procedures.
But what about outside the company? Does web conferencing make a difference then?
The answer is YES! You better believe it does. A company can have focus groups that will provide them with much needed target audience research on a particular product, as well as on the development of new products. Companies are no longer limited to hiring outside consultants to hold focus groups for them all over the world. They can do it themselves, right from their mortar and brick home office at the corner of First and Main Streets.
The benefits outside the company don’t stop there either. New product launches can be done using web conferencing, as can press briefings and shareholder meetings. And it’s no longer necessary for a company to fly ten of their best people into a city to hold a sales presentation or make a new business pitch.
They can dress up in their finest, spruce up the old conference or boardroom so it’s at its finest, and conduct any kind of presentation for anyone, anywhere in the world! Then when it’s over, everyone can slip into their everyday clothes and head back to their cubicles or offices.
The impact web conferencing can have due to this increased ease and decreased transportation and lost productivity time on a company’s bottom line makes web conferencing equipment well worth the investment. It will pay for itself in no time flat when a group is able to win just one new business pitch without having any transportation and lodging to pay for!
This means that a company can put those resources to good use elsewhere. Maybe to buy more web conferencing equipment and software for all their offices, not just headquarters.
Because one thing is certain, if your company isn’t using web conferencing to do business, it will be soon. Web conferencing is just too good for a company’s bottom line for it to be ignored for longeven by people who don’t much care for the old World Wide Web. Web conferencing, when done well, makes believers out of all involved. Once hooked, people never look back!